Hand-editing was never going to feed four platforms.
Short-form video is where music discovery happens, and we sat on the ingredients: live airplay charts (taste), matched clips (media), and brand guidelines encoded as code (consistency). The options were hand-editing every post - unsustainable for any small team - or generic AI video tools with no brand control and no data moat. We built the third option: generate the video from the data, through templates that are the brand. The marginal cost of a reel is near zero, and a brand-new format is one conversation with Clawdia.
Data in. Video out. Every day.
These are the actual reels. Nobody edited them.
SERVED LIVE FROM THE FM.VIDEO REELS LIBRARY - EVERY RENDER IS KEPT AND REUSED
Four platforms. Four calendars. Zero hands.
fm.video is ours - and that’s the point.
fm.video is an internal Growth Spurt project, built to prove - on our own money and our own brand - how we build with AI. The platform was rebuilt from spec in a single day of AI-first development, and it ships the same way it posts: continuously. Blue/green promotions deploy with zero downtime and instant rollback, a monitor checks the whole site every two minutes and heals itself, and the edge serves stale from cache if the origin ever blinks. The same AI development team - Aiva’s Clawdia - writes the features, the fixes and the new reel formats. When we say a new video format is “one conversation”, that is a literal description of our CI/CD process, not a metaphor.
fm.video runs on airplay charts. Your version runs on your store.
The engine doesn’t care whether the data is songs or SKUs. Anything live in your store can drive a video format that renders and posts itself: