White Label & Reseller Program in HighLevel

Overview

HighLevel offers comprehensive white-labeling capabilities, allowing agencies and resellers to rebrand the entire platform as their own software solution. This creates a recurring revenue stream by selling HighLevel to clients under your brand.

White Label Features

• Custom Branding: Replace HighLevel logo with your own throughout the platform
• Custom Domain: Host on your branded domain (app.yourbrand.com)
• Custom Email Sending: All system emails sent from your domain
• Branded Mobile Apps: iOS and Android apps with your branding (requires approval)
• Custom Support Portal: Your branded help center and knowledge base
• Rebrandable Assets: Marketing materials, training videos, and documentation

Pricing Models

SaaS Mode: Charge clients monthly for platform access.

Example pricing structure:

• Starter Plan: $297/month (you keep $200, HighLevel keeps $97)
• Professional Plan: $497/month (you keep $300, HighLevel keeps $197)
• Enterprise Plan: $997/month (you keep $700, HighLevel keeps $297)

All-Inclusive Agency Model: Include HighLevel as part of your done-for-you services (marketing, management, software - all bundled).

Client Management

• Unlimited sub-accounts (client locations)
• Separate billing per client
• Snapshot templates for rapid client onboarding
• Bulk updates across all client accounts
• Centralized agency dashboard for monitoring all clients

Revenue Potential

Scenario: Agency with 30 clients

• Monthly per-client fee: $297
• Total monthly revenue: $8,910
• Cost to HighLevel: $2,910 (30 × $97)
• Your monthly profit: $6,000
• Annual recurring revenue: $72,000

Add 10 more clients = $24,000 additional ARR

Use Case: Marketing Agency

Offer: “ProFlow Marketing Platform”

Positioning: “Our proprietary marketing automation platform manages your CRM, email campaigns, SMS, appointments, websites, and reporting - all in one place.”

Pricing:

• Basic: $297/month (1 user, core features)
• Pro: $497/month (5 users, advanced automation)
• Enterprise: Custom pricing (unlimited users, dedicated support)

Client Onboarding:

1. Create sub-account from template (pre-built workflows, email templates, pipelines)
2. Brand website and calendar with client’s logo/colors
3. Import existing contacts
4. Launch within 48 hours